How Buyers Can Benefit from Incentives and Concessions in Today’s Real Estate Market

What Are Real Estate Incentives and Concessions – And Why Should You Care?

In today’s housing market—especially where inventory is climbing—both homebuilders and sellers are pulling out all the stops to attract buyers. That means added perks like paid closing costs, temporary mortgage rate buy-downs, price cuts, and more. These extras fall under two key categories: concessions and incentives.

Here’s a quick breakdown:

• Concessions are compromises a seller agrees to—often during negotiation—to help finalize a deal.

• Incentives are upfront benefits builders or sellers use to entice buyers from the start.

Whether you’re shopping for a new build or an existing home, these sweeteners can save you thousands.

Common Incentives Buyers Are Seeing Right Now

Here are some of the top offers making homes more affordable and appealing:

• Help with closing costs

• Mortgage rate buy-downs to reduce your initial monthly payment

• Price reductions or limited-time discounts

• Upgrades like premium finishes, appliances, or landscaping

• Home warranties to provide peace of mind

• Minor repairs handled before you move in

As the National Association of Realtors (NAR) says, these can significantly lower your out-of-pocket expenses when buying.

Builders Are Ready to Negotiate

According to recent industry data:

• 56% of to-be-built homes

• 74% of quick move-in homes (ready in 90 days)

…are offering incentives.

Builders want to move inventory—not hold it. Many are even adjusting prices. In fact, nearly 30% of builders reduced their asking prices during each of the first four months of the year, according to the National Association of Home Builders (NAHB).

That’s not a red flag—it’s a green light for buyers like you.

Sellers of Existing Homes Are Offering More, Too

It’s not just the new construction market where buyers have leverage. More existing homes are hitting the market, and that increased competition is prompting sellers to offer more concessions.

In March alone, 44% of sellers gave concessions—like covering repairs, contributing to closing costs, or including appliances.

This shift signals a return to a more balanced market where buyers have a real seat at the table. And considering home values have risen over 57% in the past five years, many sellers can afford to offer concessions and still profit.

Why This Is a Great Opportunity for You

If you’re buying in today’s market, there’s real value in asking:
What can the seller or builder offer to help close the deal?

Whether it’s a financial boost or a helpful upgrade, these offers could be the difference between dreaming and moving.

Ready To Talk Strategy?

As a full-time REALTOR®️ with Century 21 Judge Fite Company, I’ve helped many buyers like you maximize value in today’s market. Let’s connect and discuss the latest incentives in your desired area—and how we can negotiate the best deal for your next move.

📞 Call or text me at 817-791-0631
📧 Or email me at robertwagner@judgefite.com

Let’s turn opportunity into ownership.